Dallas becomes Blushington’s Second Home

By Demi Stanley

Have you ever wanted to get your makeup done without having to deal with the hassle of going to the mall and making your way to the makeup counter of your choice? Well now you can.

Blushington makeup & beauty lounge provides guests with professional makeup applications in a relaxed, fun and inviting environment. The lounge made its debut in West Hollywood, right next door to Drybar, making it easy for women to get their hair and makeup done.

The Dallas location will be at 4218 Oak Lawn Ave., next door to Drybar in Highland Park. Dallas was chosen as Blushington’s second location because of its reputation as a great market for services.

Blushington President Allison Conrad says, “The women in Dallas are very in-tune with fashion and beauty.”

The inspiration for the makeup atelier came to Stephi Maron, the founder and CEO, while relatives were visiting her in Los Angeles. She wanted to take them to get their makeup done after having their hair blown out at Drybar. When she realized the only options were department stores or single-branded makeup shops, and having a freelance makeup artist come to the house was way too expensive, the Blushington concept was born, Conrad says

Founder and CEO Stephi Maron
Photo Courtesy: Blushington.com

Conrad says that the makeup artists with the studio are trained professionals. They each use four makeup brands: Stila, Becca, Kevyn Aucoin, and Julie Hewett. All of the products used are available for purchase, but guests are never pressured to buy, Conrad says.

“At Blushington,” Conrad says, “the concept is all about the makeup application.”

Products in Store
Photo Courtesy: GrasieMercedes.com

Blushington offers many services for their guests. From full-face, camera ready, eyes only, teen makeup (ages 13-17) and even something for the sweet peas (under 10). The full-face applications menu includes six different looks: pure & simple, simply glowing, life of the party, lucky stars, smoke & mirrors, and cutting edge. Prices range from $10 to $40.

The Blushington Looks
Photo Courtesy: Blushington.com

Other services include faux lashes airbrush foundation add-ons, lash and brow tinting, waxing, and full lash extensions.

Blushington operates on the same system as Drybar, where women purchase memberships.

“The Debutante” membership is $50 per month and you receive two full makeup applications. “The Socialite” membership is $100 per month and you receive four full makeup applications.

Series membership packages include three makeup applications for $105, while six makeup applications cost $180. All members and series holders receive 10 percent off all retail products.

Blushington also offers classes for young women who want to learn what products and colors work best for them. Are you attached to a brand of makeup? The pros are willing to teach you how to properly apply your own products. “Makeup 101” costs $100 per person. If you would like to learn how to perfect the smoky eye, winged liner, contouring and more, then the “Advanced Makeup” class is the one for you! It lasts two hours and is $200 per person.

For the teens and tweens, Blushington artists want to help you find age-appropriate makeup and help you cover those frustrating blemishes without altering your appearance too much. This class costs $50 per person.

If you wish to host a pretty party, Blushington offers their space for birthday parties, bachelorettes, sweet 16s and more. Guests can reserve a private room at least two weeks in advance.

Dallas native Kendra Shea currently lives in West Hollywood and is looking forward to coming home for the holidays. “I always go to Blushington to get my makeup done for fun, special events! Now, a little piece of my new home will be brought to my old home.”

SMU junior Lee Lynch is from San Diego, Calif., but has heard many wonderful things about Blushington in West Hollywood. She says, “I think it’s an excellent idea to bring to Dallas. It’s like Drybar for your face.”

Inside Blushington, West Hollywood
Photo Courtesy: President, Alison Conrad

Lynch also thinks SMU students will be good for their business. “In a good way, Dallas is such a vain city that it will be a success.”

Conrad says, “We believe that a professional makeup application can boost your confidence and make you feel like you only better for a business meeting, presentation, first date, concert, or holiday party.” No matter what the occasion is, Blushington will soon be here to help.

Although the opening date is not set in stone, the lounge will make its debut in December.

Follow Blushington on Twitter for future updates @Blushington, or visit www.blushington.com.

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