Launch party at Mockingbird Station. Photo by Valerie Exnicios.

SMU Fashion Week 2012 Launch party at Mockingbird Station. Photo by Valerie Exnicios.

Welcome to smufashionmedia.com, an essential component of SMU’s Fashion Media program.  The primary role of this site is to showcase the work of students in Fashion Media capstone courses, including Fashion Journalism () and Fashion Photography ().  Smufashionmedia.com also works to support Fashion Media students and cover their activities campus-wide.

Fashion media — journalism, blogging, photography, public relations, social media, marketing, etc. — have become significant contributors to the fashion industry’s explosive growth and created exciting new career opportunities.

Beginning in fall 2013, SMU’s Division of Journalism will offer an innovative Fashion Media major in addition to the Meadows School’s two-year-old Fashion Media minor. The major consists of 35 hours of coursework, a second major or minor outside journalism, 12 hours in a foreign language, and an internship in a fashion media field.

This interdisciplinary program combines mastery of those in-demand skills students need to succeed in a rapidly changing digital world with knowledge of the historic and ethical context framing the modern fashion world’s relationship with both culture and commerce.

Additionally, the Fashion Media major requires an internship with a fashion-oriented media organization, retail outlet, etc., and encourages participation in campus organizations that provide appropriate experience.  For instance, The Daily Campus, SMU’s online/print student newspaper, includes a weekly “style” section and contributions are welcome.  They can contribute broadcast items to campus broadcast programming. And students can learn about the world of fashion styling through SMU’s Hilltop Stylists, or contribute their time and talents to SMU Fashion Week, an event planned and presented by Fashion Media students.

The D-FW metroplex offers many ways in which SMU’s Fashion Media students can develop the skills they need to succeed.  The program has partnered with Dallas-based retailers — such as Neiman Marcus, JCPenney and Fossil — as well as local fashion media outlets — including F/D Luxe, The Dallas Morning News’ monthly fashion and lifestyle publication – to provide internship opportunities.  Exchange and abroad programs planned for New York, London, Paris will also enrich students’ experience.

To learn more about SMU’s Fashion Media program, please contact Dr. Camille Kraeplin, Fashion Media program director, at , or Lisa Goodson, administrative director of the SMU Journalism Division, at .



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