A Sneak Peak into SMU Fashion Week ‘13

By Alessandra Neason

Photo credit: SMU Fashion Week 2013

All right fashionistas! Now that fashion week is over in New York, it’s time to focus on our very own fashion week taking place on campus. The second annual SMU Fashion Week—scheduled this year for the first week in April–is right around the corner, and I am going to give you a quick rundown of what to expect.

The week will kick off with a launch party located at Mockingbird Station on Monday April 1, starting at 5:30 p.m. This will be the only off campus event, and SMU will be taking over the station with sponsors from the local restaurants and boutiques within Mockingbird Station. There will be tons of surprises at the launch party, guest hosts, an outdoor film screening, and much more.

Julia Eggleston, a senior at SMU and one of the Creative Directors for Fashion Week 2013, states that Tuesday, Wednesday and Thursday consist of panels, and the main goal for the week is to expose students to multiple aspects of the fashion industry. She describes the week as a fun and interactive experience as well as a learning tool to gain knowledge into the fashion world.

Kelsey Reynolds, a junior at SMU, is also part of the executive team for Fashion Week 2013. She says that the team plans to hone in on a particular brand/company each night of the week. For example, Tuesday evening will focus on Neiman Marcus and its role in Dallas fashion. The Dallas-based fashion blogging platform rewardStyle will be featured on Wednesday, as will fashion historian Myra Walker on Thursday.

As in 2012, the Retail Club fashion show will top off the week. The show will be held Friday at 5 p.m. on Bishop Boulevard. Students will wear fashions from Tootsies, a high-end women’s boutique, for the event. Be sure to look out for your peers struttin’ it on the runway!


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