By Jade Reichman
Another celebrity is making a foray into the design world. In collaboration with American label Ann Taylor, actress Kate Hudson will launch her first-ever clothing collection. Although she has been the label’s face for the past three seasons, Hudson is taking a different role with the company, designing a collection for summer 2013.
Inspired by Hudson’s red carpet style, the “capsule” collection will include reinterpreted everyday wearable pieces for summer. While she collaborated with Ann Taylor’s creative director, Lisa Axelson, Hudson’s personal touch will be added to every piece as she contributed her own designs and inspirations. Hudson has also shot two campaigns for the upcoming line and will do a third sometime this spring.
Many celebrities — including Jennifer Lopez, Eva Longoria and Victoria Beckham — have tried to brand a fashion line. While some succeed, many fail. It will be interesting to see if the capsule collection, which will be available in Ann Taylor stores beginning in May, will take off with the public.
