Monthly Archives: March 2013
Marc Jacobs: New Creative Director for Diet Coke
By Paige Corwin
Karl Lagerfeld, Jean Paul Gaultier and Marc Jacobs. What do all three of these men have in common, besides their reign as the kings of fashion? Diet Coke. Following in the footsteps of Lagerfeld and Gaultier, Jacobs was just named the new creative director for Diet Coke.
Diet Coke is celebrating its 30th anniversary this year and has combined creative forces with Jacobs for its new line of limited-edition bottles and cans. Keeping with the theme of generations and power, Jacobs’s designs will “capture the rise of female empowerment through the Eighties, Nighties and Noughties.”
Here is a sneak peek into some of Jacob’s cheeky new ad campaigns for the brand. By the looks of this one, we can’t wait to see what he shocks us with next!
Fun Finds at World Market
By Maggie Srygley
My favorite store with funky one-of-a-kind style and unique trends is World Market. I recently had to decorate my apartment and World Market provided me with some pretty neat stuff — like colorful rugs, for instance. Décor isn’t this store’s only specialty. You’ll also find wine, beer, snacks, kitchenware, jewelry and more. Some of my favorite finds: Statement necklace’s are HUGE right now, and World Market is the place to get one for a great deal. World Market also carries an assortment of unique wines that won’t leave you low on cash. Dallas locatons at 3888 Oak Lawn Ave. and 5500 Greenville Ave.
The Top Knot Trend
By Maggie Srygley and Julianne Willis
The cure for a bad hair day is the trend of the “top knot.” With tutorials on Pinterest and a variety of shapes and sizes, every girl with long locks can personalize her own top knot. From the messy up-do to the ultra-sleek sock bun, it’s all about the mood that you’re in, or how long it’s been since your last shower.
The top knot can be styled many different ways — messy, sleek, big, small. The look can be transformed lazy day to business meeting to the red carpet. But any way you do it, it’s easy! It is a universal hairstyle that can pull an entire outfit together effortlessly. So when in doubt, top knot it out!
Doing it Like the Dudes
By Paige Corwin & Chelsea Parker
Androgynous: referring to the combination of masculine and feminine characteristics.
Trouser suits, button down shirts and boxy jackets have taken over copious closets as more and more girls take their fashion tips from the guys.
Combining different fabrics is best to achieve a put together look that won’t feel like you’ve walked out of your dad’s closet. The combination of leather and tweed or high-top sneakers and deep-V necklines keep the androgynous look fresh and feminine.Trends in footwear have become more masculine in recent years, which creates an easy segway for those girls too timid to take on the tomboy look with a completely androgynous outfit. Boyish shoes can often be the first step toward borrowing your boyfriend’s blazers and flannel button downs.
By Megan Tvrdik
Workout clothes have become everyday attire for me. They’re comfortable and easy to pull on before you head to class. If you look through my closet, you’ll see that I have tons of running shorts, yoga pants and athletic shoes. To me, you can never have enough workout attire.
However, if you dig through my workout gear, you’ll see that I prefer two major brands: Nike and Under Armour. I do own other brands, like Adidas and Champion, just not a big selection.
Recently I’ve begun to notice one brand of workout gear that’s becoming more and more popular: Lululemon Athletica. I see women wearing Lululemon at the gym and out running errands. And of course, it’s a growing brand on SMU’s campus.
I first heard about Lululemon Athletica from my aunt more than a year ago. A workout instructor and marathon runner, my aunt is always looking for comfortable clothes that fit well. So what stopped her from buying Lululemon? The price.
When I went online to check out some of the items the company sells, I was actually shocked. A pair of running shorts cost from $54 to $68? My Nike or Under Armour shorts run roughly $20 to $40. I kept searching through Lululemon Athletica’s website and saw it wasn’t just the shorts that were expensive, but all the workout attire.
This made me wonder: What makes Lululemon’s workout attire cost so much? Is it the material, the way it fits, the comfort it provides? Or do women shell out extra money for Lululemon because the gear is known to be “fashionable”?
To answer this question, I decided to do a little investigating. I started by asking two SMU students – both workout gear aficionados – about their favorite athletic brands. Megan Marchant, a marketing major, is a Lululemon Athletica fan, but also wears Nike, Thriv Fit and Under Armour. She says she prefers Lululemon Athletica’s yoga pants, tops and pullovers but Nike’s running shorts. On the other hand, Keely Chapman, a psychology major, wears Nike, Oasis, North Face, Under Armour and Victoria’s Secret. Her preferred brand is Oasis.
Chapman say she likes Lululemon – but she thinks the price is a bit too steep for workout attire. Marchant says that while Lululemon costs more than other brands, the price may be worth it: “Sometimes. I usually purchase items in a color and style that I know I can wear for a long time since they are a little more expensive than other workout clothing options. However, I feel that their reputation is increasingly getting better so they can afford to price their clothes higher in comparison to other brands.”
Since I still didn’t understand why Lululemon Athletica was any different from my favorite brands, I decided to do a little “experiment” of my own. I would purchase my first pair of running shorts from Lululemon Athletica and put them to the test. I would find the “perfect pair” to wear for my daily run, and see what difference, if any, I noticed from my Nike or Under Armour brands. I wanted to know what really made these shorts so cost-worthy.
After a trip to the Lululemon store in NorthPark, I found a pair of running shorts that were comfortable and fit the way I like them to: loose and easy to run in. They didn’t ride up my legs, and they stayed in place on my waistline while I was running — two of my biggest pet peeves.
After a “test run,” I have to admit that I really did like my new Lululemon Athletica shorts. I think I’ll go back to buy a few more pair — but not on a regular basis. I’d rather pay $20 to $40 for a pair of shorts, especially if I believe they aren’t much different from a pair that costs $54 to $68.
To answer my own question, I think that Lululemon Athletica sells their clothes at a higher price because they know it’s a brand that many women are willing to purchase. It’s not because their clothes are more comfortable or have a “one-of-a-kind” fit.
In short, it’s simply the Lululemon name and symbol that make this must-have workout gear.
By Courtney Spalten
Ten years ago, Elizabeth Hummer started her career as a fashion journalist filming documentary-like pieces at New York Fashion Week with then-Vogue editor André Leon Talley. She would spend the day “shooting like a fly on the wall,” filming Talley’ s encounters with top designers, including Miuccia Prada, Calvin Klein and Diane Von Furstenberg. She would then stay up all night editing and publish the footage the following day for Metro TV’s “Full Frontal Fashion.”
That was how things were done. There was no tweeting, no live video streaming, no uploading pictures to Instagram. Reporters observed the days events, edited the best content, and that was the Fashion Week coverage that the general public received.
Back then, New York Fashion Week was a pretty exclusive event. It was glamorous and special. “It was all a part of this life that people had,” Hummer remembers.
Now you can’t take time to edit footage. Waiting to publish coverage 24 hours after the show means it’s old news. Technology has caught up with the fashion industry to the extent that the two forces have collided. The Internet has turned fashion coverage into this media frenzy, where everyone with an opinion has an audience and a means to reach the masses.
Lublu designer and SMU junior Kira Plastinina narrows down the difference that technology has had on the fashion world to one word: “speed.” Readers no longer have to wait an entire day to see reviews of the collections; instead designers can showcase their collections via social media outlets such as Instagram. “Everything is instant now,” Plastinina says.
Fashion & the Internet
Hummer reflects that she has witnessed a complete transition in the business during her career. When she started out covering fashion events for broadcast media, she would go to shows to film and later edit the footage.
That wasn’t the case during this year’s New York Fashion Week. “I tweeted the whole thing,” Hummer says. “The only tool I looked at all Fashion Week was my phone.”
With just her iPhone, Hummer was able to stay connected to her audience by filming video interviews and live tweeting for W Magazine during the runway shows. With the use of a smart phone, journalists can take photos, record live video and tweet on the spot. “Twitter can be used as a useful tool,” Hummer notes, commenting on her use of the micro-blogging site during Fashion Week.
Like Hummer, many fashion journalists are asked to tweet their reactions as they watch the designer shows. Tweeting during the show allows thousands of followers to keep up with the Fashion Week happenings without physically being there. Seasoned reporters like Hummer are adapting their reporting methods to meet the demands of the immediate coverage that today’s fashion publications want.
The Need for Speed
Six years ago, Hummer was covering New York Fashion Week with fashion journalist Tim Blanks when Style.com launched. The fashion website that features streaming video and photo galleries was “groundbreaking at the time,” Hummer recalls. Video emerged as an important tool in covering fashion. As a producer for all of Blank’s Fashion Week coverage, Hummer experienced first-hand how technology was beginning to shape fashion journalism. “It was amazing to edit the show and upload within 24 hours,” she says.
Now, video is more prevalent than ever before. Online video streaming was a common trend at New York Fashion Week in February. Many designers made a step in the digital direction this year by live streaming their shows. For the first time, Fashion Week organizers streamed over 30 Lincoln Center shows live online. Participating designers included Diane Von Furstenberg, Carolina Herrera and Calvin Klein. Additionally, fashion editors and stylists live-tweeted from the sidelines of the catwalk, allowing viewers at home to feel even more connected to the shows.
“Without social media I honestly would have had no idea what was going on,” says SMU junior and advertising major Hillary Schmidt. Like Schmidt, thousands of people follow designers and fashion bloggers on Twitter and Instagram as a way to stay connected. Schmidt made use of the online streaming by watching runway shows on www.digitalfashionshows.com. “These outlets made me feel like I was actually there.”
The Future of Fashion Week Coverage
Instant access to videos of the runway give a front row seat experience to consumers who might never be at the event in person. This step may seem normal in today’s technological world, but some fear the change could threaten the future of Fashion Week coverage.
In a review of this year’s New York Fashion Week, New York Times fashion critic Cathy Horyn expressed concern that the live streaming could be a sign that Fashion Week is headed toward a future of becoming a mostly online experience, or as Horyn puts it, “Oscar de la Renta via Netflix, an instantaneous, seasonless, highly controlled experience.”
While we gain immediacy, we may lose quality. Watching models strut down the runway online is not the same as seeing the way the clothes move in person. At the same time, Fashion Week attendees have become so focused on Tweeting and snapping pictures to post on social media accounts that they may be losing the ability to take in the show as a whole.
SMU junior Kathrine Krylova agrees that watching runway shows from her laptop is not the same experience as seeing the clothes up close. “It’s the same difference as seeing art online and in person,” Krylova says. Seeing either a work of fine art or a couture gown online does not equate to seeing it live. Hummer likewise acknowledges that a major transition has taken place, but adds that while the Internet has taken some facets of the Fashion Week experience away, “new ones have been born.”
Bloggers Take Manhattan
One other change new technology has brought to Fashion Week is a shift in attention from inside to outside the “tent.” The pop culture obsession with bloggers and the fashion industry in recent years has created a celebrity-fueled frenzy surrounding Fashion Week itself. Designers invite the most popular fashion bloggers — who reach a wide audience through their online presence — to sit front row at their shows. For designers, having a popular blogger wear a pair of your shoes and provide a link to help readers buy them, too, creates great publicity for the designer’s line.
Like the paparazzi at Hollywood awards shows, “street-style” photographers now wait outside, ready to snap pictures of who is there and what they’re wearing. In the article, “The Circus of Fashion” that appeared in The New York Time sonline, Suzy Menkes comments that fame in the fashion world consists of “the celebrity circus of people who are famous for being famous.” Bloggers have become recognizable celebrities in the fashion world, and fashionistas everywhere want to keep up with them. Their fame has also created the “fashion week circus,” Menkes says, as bloggers looking for their 15 minutes of fame resemble a “cattle market” as they wait to be chosen (or rejected) by photographers.
One of the consequences of these changes, Menkes writes, is “fast fashion.” Trends do not spread slowly, starting with a few fashion-conscious people being spotted by street-style photographers. Instead trends become viral and can be spotted all over the streets.
Hummer calls fast fashion one of the “sociological responses” that has resulted from the technological transformation of Fashion Week coverage. Now that coverage is available immediately online, “you see things six months ahead of time.” This allows for trends to become mainstream at a much quicker rate.
No industry insider will dispute that Fashion Week has changed dramatically in the past 10 years. Insight into the fashion world has become more accessible to a wider audience than ever before. Technology has allowed anyone with an opinion to have a voice and a means to see the runway shows at the same time as editors of the top fashion publications. So what does the future hold? Hummer can’t say, but she’s certain of one thing: “I’m excited to find out.”
By Tauni Hopkins
Yoga pants and stretchy pastel-colored athletic tops are not typical work attire. But for the “educators” at Lululemon, this is dressing for the job. Clad in skin-tight black athletic pants and zip-up hoodies, these fresh-faced young women greet guests as they enter the store with the question: “What do you do to workout?”
The wood-framed Lululemon Athletica at NorthPark Center acts as more than a gateway to a shopping experience. The popular athletic-wear store welcomes you into a community.
When you walk into a Lululemon store, something stands out. It’s not just the empowering slogans on the walls, the cheerful chatter or the general positive aura of the place. It’s the sense of joining a like-minded group, people who share your views and values.
The company, now worth over $10 billion, has come a long way from its initial $2 stock shares when it went public in 2007. The yoga-inspired athletic apparel brand did not gain such success through luck or chance, but by fostering a well-connected community of health and fitness enthusiasts.
It is no secret that the athletic threads at Lululemon are on the pricier side. The top-rated Wunder Under yoga pant can set you back a hefty $72. A coordinating Cool Racerback rings up at $42, and the best-selling Define Jacket comes in at a whopping $99. These steep prices, however, have not deterred customers. Yogis across North America continue to scramble for Lululemon’s crop leggings and breathable sports bras.
Kevin Willoughby, who teaches Fashion History & Culture at Southern Methodist University, says that Lululemon has done a masterful job of branding the product.
“People buy the brand because they like the story and they like the brand narrative,” he says. “I think it’s magic whenever a brand can capture the imagination of its customers.”
As you enter a Lululemon store, empowering messages and images grace the walls. You’ll see these on online advertisements and social media as well. The company is not only geared toward selling a product, but also promoting self-empowerment, self-actualization and self-esteem.
Our national epidemic of obesity aside, Americans have fallen victim to the latest health-related trend: fashionable activewear. Appearing to be in a state of good health is nearly as important as actually exercising.
“Whether or not the Lululemon wearer has actually gone to yoga that morning is completely irrelevant,” says Willoughby.
The wearer is showcasing that, in her heart, she has every intention of being healthy, continues Willoughby. “The thing about Lululemon that is so seductive is they are outfitting their customers to enter this body project and gym culture.”
The trend of women’s athletic wear is no new idea to the fashion world. In fact, there has been a tradition of sportswear in American history. Patagonia, Gap, Nike and Juicy Couture were all predecessors to Lululemon’s successes.
University of North Texas marketing major Alex LaBarba sees the brand all over campus. “Lululemon is the standard outfit for girls going to class,” he says. ”But the name brand is the primary factor in driving purchases.”
SMU junior Kian Hervey says she sees Lululemon as the Banana Republic of Athletic wear.
“Sure I can go to Old Navy or Gap, but Lululemon is top of the line. You literally get what you pay for when it comes to athletic wear, and Lululemon lasts,” she says.
An A-Z list of product features is included on the brand’s website. Emergency hair ties, 360-degree reflectivity, headphone cord guides, moisture wicking and zipper garages are all unique features the brand offers.
“The quality of product makes the apparel stand out from lower-end brands,” says Hervey. “The elasticity is much better than other brands and the breathable nature is very appealing.”
For those lining up to purchase Lululemon, the craze is about more than just great fabric. It’s about a lifestyle.
Cultural anthropologist Ian Dorfman notices that even on a fashionable campus such as SMU one will see a lot of girls in tights and running shoes.
“I definitely understand that they might feel a little nicer than the $20 tights you get at Target, but there is definitely something else involved in the pricing of a Lululemon pair of workout clothing,” says Dorfman. “It’s not purely function. In real economics it’s not only functionality that determines the price. There is also emotional attachment.”
The first store that opened in 2000 was created to be a “community hub” where people could learn and discuss the physical aspects of healthy living from yoga and diet to running and cycling as well as the mental aspect of “living a powerful life full of possibilities,” according to the company site. This may sound like a mouthful, but the idea has placed the brand on the fast track to the top.
With reasonable competition in the market, it takes more than fancy fabrics and inspiring slogans to keep women lining up for $80 yoga pants. The focus on people and relationships has done wonders for the brand. The local Dallas store offers a free running group on the Katy Trail on Tuesdays and complimentary sunset yoga every Wednesday. These opportunities serve as catalysts to forming a community of like-minded thinkers.
Unlike other big-time athletic brands, you won’t see any celebrities on a Lululemon billboard. Instead, the brand uses everyday women to market the lifestyle they want consumers to embody. Real yoga, cycling and Pilates instructors act as brand ambassadors who are given clothes at a discounted rate in exchange for their advocacy.
Social media has also played a role in fostering a well-connected community. The brand boasts a well-maintained blog, Instagram account, Twitter and Facebook. The Lululemon Instagram account, with well over 100,000 followers, frequently posts inspirational pictures of sweaty workouts, bits of advice to get moving and filtered images of yoga classes.
The feel-good aspects and cultured community keep clothes selling, and the brand shows no signs of slowing down anytime soon.
They have hit the nail on the head when it comes to finding the sweet spot among the active, smart, comfortable lifestyle,” says Willoughby. “Women’s sportswear has always been underserved by the industry, but Lululemon has nailed it.””
By Veronica Phillips
In our society, our names are part of our identity, our “brand,” in the popular vernacular. The recent monogram craze takes this concept to a whole new level. A practice that’s been popular among Southerners and Ivy Leaguers for some time, monograms are now popping up everywhere. You’ll see these three-lettered symbols splashed across tote bags, iPhone cases, jewelry, shoes, even sweatshirts. Today, when we’re all busy building our “personal brand,” monogramming can only help you stay up to date.
Color-Blocking, Accessorizing & Dining With the Designer: Inside a Charity Fashion Show
By Mary Sze
2 p.m. It’s Valentine’s Eve, and after much preparation over the past few days – deciding on outfits and conducting model fittings – the long-awaited Salvation Army Fashion Show is finally here. I eagerly arrive to work at Tootsies, the high-end women’s boutique where I intern, ready for the night ahead.
Tootsies is hosting the kickoff party and fashion show for the Salvation Army’s “Open Your Heart, Open Your Closet“ event, which is funded by the Women’s & Jr. Auxiliary Club. The idea is for attendees to open their hearts and closets and donate to the Salvation Army on this Valentine’s Eve. To ensure a pronounced turnout, Tootsies will be accepting clothing donations until March 31 and offering those who donate a complimentary $25 gift card.
As I head up to the second floor, also known as the “land of dresses,” in search of Tamar Minassian, I notice she has left a to-do list for me with the following: “pull off runway rack, accessories list, and tags/sensors.”
Minassian, whom I work most directly with, is Tootsies’ in-house stylist and dress specialist. She is a 25-year-old pursuing her dream of fashion styling – so who could be better for me to work closely with than someone who shares a similar passion? Together, we return to the first floor, to the roped-off dressing room we have occupied for the past few days. This room has held our “looks,” or chosen outfits, along with jotted notes about what we’ve envisioned for the show. We then re
-discuss our “vision” we had previously planned for the event tonight.
For our spring trend presentation, we had chosen color-blocking and the colors black and white with a pop of citron as our focus. We were also featuring CrOp, a designer based out of Houston named David Peck. Each model, eight in total, is assigned two looks, or outfits based on their size and personal style. As considerate stylists, Minassian and I try to take into account how the models feel in the clothing – we want them to be confident and love what they’re wearing as much as we do (so they can be sure to work their outfit down the runway). We often ask our models, “How do you feel in this? Would you wear this?”
For this show, the models weren’t hired from a modeling agency, but are actual members of the Women’s & Jr. Auxiliary Club hosting the event. Each model’s first look features the trend we are presenting: black and white, citron or color-blocking. Their second look features CrOp by David Peck for his Spring 2013 collection. Each look is assigned a number in accordance with the line-up, or the order in which the models will take the runway. In total, there will be 16 looks walking down the runway (eight representing a spring trend and eight debuting CrOp).
As Minassian and I peruse through our already-selected outfits, she leaves me in charge of making any last changes until the models arrive. I quickly check all of the clothing for any exposed tags or forgotten sensors, completing one thing on my to-do list.
Minassian then tells me, “I need you to accessorize each outfit, shoes included, while Dustin and I begin writing our speech on the trends we are presenting.” Dustin Holcomb, whom I frequently work with as well, is Tootsies’ sales manager and often helps us with fashion shows and events. This is my favorite part about working as a stylist’s intern – I get to do the most fun and desirable tasks firsthand (at least I see it that way). So off I go to look for the perfect shoes and accessories for each of our envisioned looks.
3 p.m. With only the most-coveted shoes to choose from, I narrow down my decision to those from designers such as Vera Wang, Giuseppe Zanotti, Michael Kors, Casadei and Pour La Victoire. To keep organized, I label each pair of shoes with the appropriate model’s name and either “Look 1,” “Look 2
,” or in some cases, “both looks,” depending on when the model will wear them. Because simplicity is key, some outfits don’t need any accessories besides skyscraper-high stilettos.
As for jewelry, I have chosen a variety: Marimekko bangles (colorful and perfect for spring), Ranjana Khan earrings and collar necklace (so beautiful and elaborate, can instantly dress up almost anything), Gelines Jewelry tassel necklaces and a Claudia Lobo bangle to polish off most of the looks. I also am able to incorporate a few of Tootsies’ new handbags by designers such as Rebecca Minkoff, Stella McCartney, Elaine Turner and clutches by Kotur. As I pull jewelry and handbags for each desired look, I create an accessories list in accordance with the number of each look, in order to ensure nothing is misplaced since the majority of the items to be used in the show are rather pricey. Accessories list is now complete!
4:30 p.m. The hair stylists and makeup artists are already set up on the second floor, awaiting the models’ arrival. I check in with the models as they arrive and designate how each girl’s hair and makeup should look. Once all models are being made “runway ready,” I begin my final task of pulling for the “runway rack.” The “runway rack” consists of either the same or similar garments to those we use in the show. That way, after the show, the attendees may conveniently shop the rack for the looks that were presented. Clothing designers we have chosen for the show include Vera Wang, Alice & Olivia, Ralph Lauren, Paula Ke, J Brand, ALEXIS, Helmut Lang, Rachel Zoe, Roberto Cavalli and Trina Turk.
Because the show will take place in “the land of dresses,” I shuttle the runway rack and all 16 looks, including their appropriate shoes and accessories, up to the second floor. I place three models in the first dressing room, three in the second and two in the third – ensuring the models sharing rooms aren’t close to each other in the lineup (it gets a tad crazy back there). Taking my own initiative, I go through each dressing room – unzipping, unbuttoning and unbuckling everything (garments and shoes included) to ensure the fastest dressing process for the models – a trick I have learned from prior experience running fashion shows and being a dresser. If anything, this just makes my job easier since I am the one running around and assisting them during the show.
5:50 p.m. All the models’ hair and makeup are completed. Minassian, Holcomb and I conduct a walk-through for the models so they have an idea of how the evening will go.
6 p.m. Music is pumping as bartenders and wait staff wander around offering white wine, champagne and hors d’oeuvres to guests as they arrive.
6:30 p.m. Models begin to slip into their first looks. Allison – one of the models donning an all-white pantsuit accented with black Pour La Victoire, pointed-toe pumps and a Gelines Jewelry black tassel necklace – asks me, “How am I supposed to hold this [black and white Kotur] clutch as I walk down the runway?” I quickly demonstrate and check the rest of the models to ensure no one is missing any essential accessories.
7 p.m. Minassian and Holcomb give their trend talk and the show begins, revealing each model’s first look. Before each model takes the runway, I wait for Minassian’s signal cueing each of their turns.
7:15 p.m. Minassian and Holcomb introduce CrOp by David Peck along with a special appearance by the designer himself, and the show continues on to debut each model’s second look.
7:30 p.m. The show comes to what feels like an abrupt end as the models walk down the runway together, providing one last look from David Peck’s Spring 2013 Collection. After days of preparation, the Salvation Army Fashion Show is over within a mere 30 minutes! Now before I can join the rest of the party in lifting a glass of champagne, it is time to clean up the mess the models have left for me in the dressing rooms.
9:30 p.m. All attendees have finally gone home, leaving just my co-workers, Peck and Peck’s Sales and Inventory Coordinator José Díaz. Peck comments, “After a wonderful show, I would like to invite you all to join us for dinner and drinks at Hibiscus off Knox-Henderson. Please come, we would love to share the rest of evening with you all!” It would be impolite on my behalf to decline such an invitation. Who knows when the next time will be that I am invited by the designer himselfin joining them for dinner and drinks!
For more pictures of the Salvation Army Show see James Edward Photography.
For more information about David Peck or to view his most recent collection, visit his website.
New York Fashion Week: Live Versus Viral
By Kelsey Reynolds
“Getting enough sleep, staying organized and always having my iPhone charger.” No, this is not advice for studying for the SAT. This is advice from style maven Olivia Palermo on how to successfully master Fashion Week.
When New York Fashion Week debuted Fall 2013 styles on the catwalks from Feb. 7-14, designers, models, reporters, bloggers, celebrities and socialites all flocked to Lincoln Center to get the inside scoop on fall style. However, live-streaming video on the Internet brought the shows to the rest of us, along with almost instantaneous recaps on Style.com and numerous blogs.
Advances in technology have made it easier to access NYFW. I personally used technology to stay in the know during Fashion Week. It simply took a swipe through my Instagram feed to pick up on the fedora and print trend at Trina Turk or leather, black and bright colors from Tibi.
With all the advances, is it still worth the travel and stress to attend the shows in person? To gain insight, I chatted with friends who had authentic NYFW experiences in 2013.
SMU senior Shelby Foster launched the style blog The Southernista in 2011. Foster uses her blog as a platform to document fashion and lifestyle images and other inspirations. Through The Southernista, Foster has become part of the Independent Fashion Bloggers (IFB), a website and community for fashion bloggers to share their experiences and create a resource so everyone can build a better blog.
While attending an IFB conference in New York during Fashion Week, Foster was able to snag tickets to a handful of runway shows and presentations . She believes the experience was absolutely worth the trip. “To actually attend the shows at NYFW? I couldn’t be more thrilled with my first official ‘season,’ ” she says. Foster was able to attend the Jill Stuart and Son Jung Wan runway shows and go backstage at Nicole Miller.
SMU junior and lifestyle blogger Rebecca Marín also attended NYFW 2013. For Marín, the city itself has an energizing effect. “I love playing dress-up in New York City because I always feel this indescribable inspiration that makes picking out what to wear in the morning seem much more effortless than when I’m in Dallas,” she says.
Just being in NYC, at the center of it all, makes a difference in your experience, Marin notes. If you’re stuck behind a computer screen, streaming shows online, you aren’t hailing a cab in the bitter cold of super storm Nemo, which graced NYFW 2013.
SMU junior Lee Lynch said that she would love to be able to attend NYFW runway shows in person but for now online coverage will suffice. “Websites make it so easy to see the coverage of the designers I’m interested in. I was able to instantly see the looks from Ralph Lauren and Oscar de la Renta. It really is the next best thing to seeing the shows in person.”
So while many of us are thrilled with the new technology that brings Fashion Week to us, we still dream of walking into the tents, taking our seats and watching the art of fashion breeze past us on the runway.